[reprinted with permission of the author
from the Monday 19 January 1987 Boston Globe]
+Verbatim copying and distribution is permitted in any medium
+provided this notice is preserved.
+
In the laboratory, rats get Rice Krispies. In the classroom the top
students get A's, and in the factory or office the best workers get
raises. It's an article of faith for most of us that rewards promote
First, rewards encourage people to focus narrowly on a task, to do it
as quickly as possible and to take few risks. "If they feel that
-'this is something I have to get through to get the prize,' the're
+'this is something I have to get through to get the prize,' they're
going to be less creative," Amabile said.
Second, people come to see themselves as being controlled by the